General Levy

generallevyschedaingl

Levy began his career DJing as General Levy, working his way through Vigilante, Java and 
Robbo Ranx’s Tipatone sound systems. His very first release was for Robbo’s Muzik Street 
label in 1988, and “New Cockatoo” proved to be something quite different, as Levy’s freshness, 
youth and enthusiasm hiccuped out of every groove. His next move was at south London where 
Fashion Records’ resident engineer, Gussie P, released his debut album, which he had shared 
the honours with Jamaican superstar DJ capleton. Entitled Double Trouble the format (already 
tried and trusted) highlighted both Levy’s and Capleton’s different styles and approaches, 
spanning Jamaican and UK traditions. His popularity was increased by numerous “specials” for 
sound systems and he finally came to the public’s attention in a big way with “Original Length & 
Strength” on Fashion Records. His next trio of releases for Fashion, “Heat”, “Breeze” and “The 
Wig” established him as the British DJ. His lyrics varied from serious culture to risqué 
“slackness”, with barely a pause for breath. His live shows had to be experienced to be 
believed, as he exploded all over the stage, arms and legs flailing to the accompaniment of 
non-stop, infectious, raucous rhyming. His branching out with Justice Records for some 
hip-hop-based recordings further broadened his appeal, and the late 1992 long-playing release 
for Fashion of  The Wickeder General was an immediate runaway success. His talent and 
personality was soon spotted by the majors (especially with all the frantic interest in ragga in the 
spring of 1993), and ffrr Records clinched the big contract. They retitled, repackaged and 
re-promoted The Wickeder General as Wickedness Increase and the strength of the added 
tracks ensured healthy sales – even to the reggae market where his fans had already 
purchased the original pressing.

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